Thursday, February 9, 2012

McDonald's Pit Bull Ad

Finally McDonald's pulled a radio ad that said that eating a Chicken McBite was less dangerous than petting a stray pit bull. Thanks Mickey D's-- but my dog was a stray pit bull once, and I can assure you, petting him is a lot safer than eating your "meat."
Listen to the add here.

First of all, why did they need to air a radio ad saying how safe eating their food is? Well, perhaps because this photo of the "pre-chicken nugget "meat" paste that they use to make their nuggets was leaked onto the internet. Read about how its made below:

Someone figured out in the 1960s that meat processors can eek out a few more percent of profit from chickens, turkeys, pigs, and cows by scraping the bones 100% clean of meat. This is done by machines, not humans, by passing bones leftover after the initial cutting through a high pressure sieve. The paste you see in the picture above is the result. There's more: because it's crawling with bacteria, it will be washed with ammonia... Then, because it tastes gross, it will be reflavored artificially. Then, because it is weirdly pink, it will be dyed with artificial color. Read more.
Not only does their food barely qualify as "food," their advertising agency clearly is failing as well. Due to an overwhelming internet response, McDonald's had to issue the following apology:

"The ad was insensitive in its mention of pit bulls. We apologize. As soon as we learned of it, we tracked the source and had the local markets pull the ad immediately. We'll do a better job next time. It's never our intent to offend anyone with how we communicate news about McDonald's," Ashlee Yingling, spokesman for McDonald's Corp.
Good job boy!

HEY MCDONALDS- My Rescued pit bull was a stray!

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